COM
Engineering grad co-founders founded a 3D printing database
and began making custom cases for creatives travelling around the world.
The direction we arrived at worked elegantly across products and was easy to collab with.
ART DIRECTION — PACKAGING — VISUAL IDENTITY
Flagship products at launch included…
Apple MacBook Pro (13in/15in) Carry Case
AlphaTheta XDJ (4-Channel) Travel Case
Teenage Engineering OP-1 FIELD Carry Case
Graphic texture supported the visual tone of voice for a brand that said a lot with few words through depth, colour and tension.
Hand sourced from archival footage and film cut frames help shape a kind of beauty found in a chaotic world; a narrative the client wanted to represent in parallel to their products.
Early render tests and conceptual pieces that served as a proof of concept for art direction.
We pivoted away from the darker black/red colour palette to subtly convey
a more gritty optimism.
The visual suite carries the products functionality into the identity, with each piece lore for the brand, each with their own stories, working independently or consolidated together to create new expressions of
the identity.
Wordmarks, iconography and text build a consistent identity across product and communication that never leaves the consumer feeling like they've seen all there is to
know about the brand.
Project case study coming soon
Check back soon for more info on this project
MILLAN BUTLER
GRAPHIC SOLUTIONS
2026 © ALL RIGHTS RESERVED
PARKDALE, TKARONTO, CANADA
THIS SITE WAS MADE WITH 0% AI
